We stand for justice, fairness, equality and against human rights violation. We bring our concerns to governments, international decision-makers and human rights advocacy organisations. We expose gross human rights violations and the suffering inflicted on our Amhara people by the Ethiopian government and its affiliated groups as well as the existential threats the Amhara people face as an ethnic group in Ethiopia. Our platform shares daily testimonies of victims, stories and reports of the abuse the Amhara people have been experiencing over the past five decades.

We share our campaign documents, true stories supported by research and data and expose false narratives that the enemies of our people have disseminated against the Amhara people for decades.

We invite everyone who shares our core values and advocates equality, brotherhood, harmony and coexistence with mutual respect for each other and all people of different ethnicities and religions.
We believe that injustice is not committed by just those who carry it out and perpetuate it but also by those who failed to act when they can and turn a blind eye to the suffering of others.

We stand for the oppressed and down throden Amharas throughout Ethiopia. We are the voice for the voiceless who have been a subject of persecution by successive regimes, decades long systematic oppression, political and economic marginalisation by virtue of their ethnicity.